Our Story

The trademark register doesn’t show the full picture — so we built a tool that fills in the gaps.

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When it comes to slogans, straplines, and taglines, clearance tools often focus solely on what’s officially registered. But in practice, many phrases are widely used in advertising without ever appearing on a trademark register — making them harder to track, and easier to overlook.

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At the heart of CheckLine is our purpose-built database: constantly evolving, insight-driven, and designed specifically to support tailored searches and risk assessments on brand and campaign language across various industries worldwide.
 

Our team of data analysts brings expertise in research, branding, and marketing — so we know how to deliver reports that are focused, reliable, and genuinely useful, whether you're creating, reviewing, or advising.

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We’re here to make early-stage checks on your slogans faster, smarter, and more accessible.

Explore our services or get in touch to see how we can support your next project.